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Caroline Chapple
Graphic Recording ● Strategic Illustration ● Visual Thinking
"What sets Caroline apart is her rare ability to not only capture complex discussions visually, but to transform them into a complete, coherent story, which she then shares verbally at the end of the event.
This is an exceptional skill and a fantastic way to reinforce key messages and bring the entire conference story together."
Natalie Stephens
Campaigns & Engagement Manager, Gloucestershire Constabulary
I turn complex ideas and conversations into visuals people can remember and act on.
The drawings I create all share one principle: they work hard to engage attention and help people to hold on to what's meaningful.
They can also capture personal experiences in a way that helps people explore different perspectives and open up to new ways of thinking.
CLIENT VOICE
"Caroline quickly grasps even the most complex of briefs and perfectly balances the precision of a policy expert, the clarity of a comms specialist, and a creative flair into every design."
— Caroline Hayat, CEO @eu.Ness
My services
Three ways to work together
01
Graphic Recording
Live at your event
Graphic recording (sometimes called live illustration or visual facilitation) captures the collective energy, ideas and key takeaways of your event as they unfold, in large-scale hand-drawn images.
The result is a visual summary that your whole room can see and respond to in the moment, and take away afterwards as a record of what mattered.
It's used at conferences, away days, workshops and strategic meetings — anywhere a shared picture is worth more than a page of notes.
"Caroline listened in to our National Business Meeting and created a masterpiece that summarised our three days better than we could have expected. It now takes pride of place in our building in Manchester."
— Steve Sherburn, Associate Sales Director, Endress+Hauser Group
02
Strategic Illustration
Ideas made visible
Strategic illustration (sometimes called visual storytelling or visual maps) turns complex ideas into clear, structured visuals. These purposeful drawings connect and inform, with the potential to change minds.
Creating them is a collaboration. You bring the vision and purpose; I weave it into a visual story with momentum, meaning and emotional depth.
Designed to work as a complete piece and in component parts, they're versatile across presentations, reports, websites, social media and beyond.
Not only is Caroline incredibly talented but she was also an absolute pleasure to work with. We are delighted with the illustration."
— Joanne Chadwick, University College Dublin
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03
Personal Stories
Experiences captured
Personal stories are hand-crafted visuals that show an individual's experience or particular journey.
They can help share a perspective, start a conversation or open the door to a different viewpoint. Sometimes they're there simply to bear witness.
These stories can show the impact of organisational change, the challenge of an unresolved issue, or the real human experience behind a policy or system. They can also celebrate what someone has built, what they've survived and who they've become.
This work can be particularly powerful for employee experience and leadership development programmes, especially during periods of organisational change.
"You were deeply thoughtful and committed to getting it right. The final illustrations reflect not only your artistic skill but also your sensitivity to the topic and its importance."
— Centre for Justice Innovation
About Caroline
I'm a London-based graphic recorder, illustrator, and visual thinker with more than a decade of experience in this field and two decades before that in communications in finance, technology, and the media. I work across sectors with corporate, public sector and NGO clients across the UK and Europe.
I'm known for being able to bring clarity, expression and heart to the most complex or difficult of subjects. My work is about the thinking as much as it's about the visuals. I love business and have an endless curiosity for how it works. I love my work; it was hard won to get here and I bring a lifetime of related skills to the table that work together perfectly in this unique space.
When you work with me, I can guide you through the process or follow your lead.
CLIENTS INCLUDE
Google DeepMind • Accenture • Infosys • Visa • Worldpay • Legal & General • Barclays • National Gas • EDF • RWE • GSK • BBC • NHS • Royal Society of Chemistry • London Fire Brigade • British Cycling • Oxfam • Centre for Justice Innovation • Natural England • ESMA • EIOPA • European Training Foundation • Cambridge University • Newcastle University • Registry Trust • MMO
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