This is what I bring to every project:
Mapping conversations as they unfold, finding structure, pattern and connection in real time.
Reading the drawing back at the end of an event, a connected summary thatbrings the whole story together.
Asking the questions that get to the heart of a brief, long before anything gets drawn.
Combining a deep understanding of business with a creative sensibility.
Illustrating personal stories and lived experience with honesty and care.
About Me
I'm a visual storyteller, graphic recorder and strategic illustrator with over a decade’s worth of experience. My background before that is in communications: media, financial services and technology. I have a systems-thinking lens and a genuine curiosity for how things fit together.
But underneath all of that, I have an antenna for the human story. I'm always looking for the moment that makes something real—the detail that connects, the image that makes people feel seen.
I think both things matter. The rigour and the warmth. The thinking and the feeling. It's easy to have one or the other. Having both is what I bring.
I love this work. I'm drawn to complexity, making sense of it and finding a pathway through it that people can easily follow. The messier the subject, the more I want to find the story inside it. There's always a moment in the process where something clicks, a key turns, and everything follows from there. I look for and really appreciate thatmoment!
"Caroline transforms abstract and technical concepts into stunning visuals. She quickly grasps even the most complex briefs and perfectly balances the precision of a policy expert, the clarity of a comms specialist, and a creative flair into every design."
- Caroline Hayat, CEO, eu.Ness
"Not only is Caroline incredibly talented but she was also an absolute pleasure to work with. We are delighted with the illustration and would have no hesitation in recommending her."
- Joanne Chadwick, Acclimatize Project Manager, University College Dublin
"It was clear throughout the process that you were deeply thoughtful and committed to getting it right—you took the time to understand the brief fully, asked insightful questions, and paid close attention to tone and detail. The final illustrations reflect not only your artistic skill but also your sensitivity to the topic and its importance."
- The Centre for Justice Innovation
"Working with you on the illustrations was joyous. You pushed me to clarify my thinking and hone the key concepts and your contribution goes beyond the wonderful illustrations you created. Our conversations helped me tighten up my thinking and, as are sult, my writing."
- Julie Smith, author of awward-winning book Coach Yourself Confident